David Bitton’s Buffalo jeans one not new to the fashion designing industry. First launched in Canada in 1985 as a womenswear and menswear label and now sells to prestigious stores such as Macy’s, Bloomingdales and has been worn by A-list celebs like Christina Aguilera, Halle Berry and Brad Pitt just to name a few. What is in a Buffalo jean you ask? The answer is quite simple, an ‘au natural butt lifter.’ This is an innovation that both men and women hunger for nowadays. Why go out and get the stepper where you need to work out and sweat when you can go out and get a Buffalo jean and do some shopping at the same time, and later look good and be noticed while wearing the brand.